Design is complex. It’s something that is always a work in progress. Perfection is unattainable and design is a reflection of that: it’s an interpretation to each individual. Design is visual communication. Every space portrays a message with its’ design.
We’ve learned that color is a huge element in design. With our planters coming in over 30 colors, designing a new space and choosing the right colors has taught us the power in color.
Color surrounds us and plays a vital part in our everyday situations. As a branding and marketing technique, it’s super important which colors are used in your interior design space. Colors carry specific meanings and color sets a mood and evokes a feeling to a space. Unconsciously colors make us feel something.
Red communicates strength and power, orange represents youthfulness and creativity, yellow shows happiness and cheerfulness, green comes across as natural and healthy, blue is seen as trustworthy and stable, and purple symbolizes luxury. Blacks and whites hold an interesting meaning as they are used so frequently. Black is almost a neutral because it is used so often, however it does show professionalism. In minimalistic designs, white is used to create clean and modern lines.
Defining spaces and creating a flow to an open space can be a difficult task. Color can be used to create a flow. Eyes tend to follow color and therefore a flow can be created with natural lines of color. This principle works to attract attention to a specific area or space. If eyes follow color, use that to have people follow color to a designated area.
The first thing people notice in design is colors. Our eye is drawn to the pop of red or subtle hue of blue. A good design should actually work in the absence of color though. Viewed in grayscale a design should be pleasing to the eye: shapes, lines, and textures should work together. However, people don’t view life in grayscale; color is the first thing they see, and therefore it should create an impact.
Canva has a great analogue “Remember back to your early school days, when having a 64-count box of Crayola crayons to choose from was the ultimate in creative freedom?” When we begin a new plant design for a space, that’s the feeling we get, ultimate creative freedom. With over 30 colors to choose from, it’s all about putting the right hues, shades, tones, tints, saturations, and values together to create a balanced design.